Freedom of choice and flexible living


From ownership, rentals, resales, help to buy and our stamp duty holiday offer, there is always a way to find your perfect home and live your best life.


For people who are ready to commit to a new home and lifestyle, ownership of a Lifestory property offers security, peace of mind and a fresh start as part of a thriving community. With nothing else to worry about, our owners are free to focus on enjoying life to the full.

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From first time buyers through to downsizers looking for greater financial flexibility and thriving communities - everyone can create their perfect home with Lifestory.

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Our Lifestory Choices rental option gives people the freedom to live life on their own terms. It offers flexibility around changing needs, and the peace of mind that big decisions don’t have to be set in stone. It might be that you plan on selling in the future, but don’t want to sell right now.


Lifestory Choices allows you to sell when the market conditions are right. Not only that, but you can view your new home and move in as soon as one month later.


When you rent one of our homes you benefit from our Lifestory Customer Operations team. This includes dedicated Lifehosts, who will get to know you personally to learn your needs and preferences and craft a tailored experience of the community and its facilities - of which you will have full use.

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Our Lifestory Homemoves service team understands that moving can be stressful. They offer guidance, advice and support so that you can decide what to take with you to your new home. 

We also work with a company called Aprico, a member of the National Association of Senior Move Managers and the Association of Professional Declutterers & Organisers. Aprico help plan and arrange everything, so that you’re free to relax, confident that everything is in hand for the big day.

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Write a new chapter in your unique life story.

Lifestory has decades of experience selling homes for independent living. With our expertise, we are better placed than anyone to market and sell your property, with a view to securing the best possible price. 

Knowledge is vital to achieving a successful sale. Our resales department has the experience to present your home in the best possible light, and they understand the kind of lifestyle any discerning purchaser is looking for when buying one of our apartments.

We keep things simple, taking the stress out of selling your home while maintaining close contact with you throughout the process. We really are a personable bunch - and who better to sell your apartment than the company who built it.

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Help to buy

London house-hunters looking to secure their dream home with just a 5% deposit can now take advantage of Help to Buy London. The scheme will be available to all types of homebuyers, including existing homeowners.

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Choice to Buy

With Choice to Buy, you can move in and experience all the benefits of a Lifestory lifestyle, with the option to buy the property later.


From the moment you opt in to our Choice to Buy scheme, you will have six months to instruct your solicitor on the purchase. If you wish to go ahead, you have a further six months to complete. If you complete the purchase within a year, we will refund six months’ rent.

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